Do these marketing problems sound familiar?
- You sound like everyone else in your space.
- Your sales people are making up their own messaging.
- Should you be PLG, Sales Assist, or SLG?
- You need a differentiated AI story.
If so, we can help.
What we do
Storytelling & Positioning
Go-To-Market Strategy
Go-To-Market Messaging
Product Launches
Customer Journeys
Coaching & Advising
We are Scale & Craft
We are veteran students and proud SaaS/PLG/SLG nerds. Along the way we’ve applied bold and creative problem solving to drive efficient growth.
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Companies we’ve worked with
We’ve been go-to-market executives at top SaaS & PLG companies with business models that have driven billions in recurring revenue growth.
"Patrick and Rafael were the lifeblood of the New Relic brand from the start. We could’ve been another developer tool. Instead, we were bold, irreverent, and stood for something. It was a critical part of our success."
Lew Cirne
Founder, CEO, Chairman New Relic
Who is our ICP? (Ideal Customer Profile)?
We want to work with everyone we meet, but we can’t. We’ve found our ideal customers are:
B2B SaaS companies- CEOs, CMOs, VPs that are looking for advice
- Usually have ARR >$1M ARR
- Hypergrowth companies
- Venture-funded companies that have PMF (Product Market Fit)
- Have a willingness to invest >$15K in the first 90 days of our engagement
Why Scale & Craft?
Scale
Legendary companies scale fast to win their markets.
We help you efficiently scale and grow with marketing frameworks that are proven to scale.
Funnels. Customer Journeys. Data
&
Craft
Deep skill, experience, and knowledge in a given trade.
Our craft is efficient growth methods built upon best-in-class marketing principles.
Storytelling. Creative. Positioning.
We’d love to help
Contact us
Complete this form and let us know what you need help with!