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Do these marketing problems sound familiar?

  • You sound like everyone else in your space.
  • Your sales people are making up their own messaging.
  • Should you be PLG, Sales Assist, or SLG?
  • You need a differentiated AI story.

If so, we can help.

What we do

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Storytelling & Positioning

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Go-To-Market Strategy

go-to-market-messaging

Go-To-Market Messaging

product-launches

Product Launches

customer-journeys

Customer Journeys

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Coaching & Advising

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We are Scale & Craft

We are veteran students and proud SaaS/PLG/SLG nerds. Along the way we’ve applied bold and creative problem solving to drive efficient growth.

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Patrick Moran

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Rafael Alenda

Companies we’ve worked with

We’ve been go-to-market executives at top SaaS & PLG companies with business models that have driven billions in recurring revenue growth.

New relic
Salesforce
Quip
Calendly
Webex
Fuze
Coda
Reclaimai

"Patrick and Rafael were the lifeblood of the New Relic brand from the start. We could’ve been another developer tool. Instead, we were bold, irreverent, and stood for something. It was a critical part of our success."

Lew Cirne

Founder, CEO, Chairman New Relic

Who is our ICP? (Ideal Customer Profile)?

We want to work with everyone we meet, but we can’t. We’ve found our ideal customers are:

  • list-check-green B2B SaaS companies
  • list-check-green CEOs, CMOs, VPs that are looking for advice
  • list-check-green Usually have ARR >$1M ARR
  • list-check-green Hypergrowth companies
  • list-check-green Venture-funded companies that have PMF (Product Market Fit)
  • list-check-green Have a willingness to invest >$15K in the first 90 days of our engagement
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Why Scale & Craft?

Scale

Legendary companies scale fast to win their markets.

We help you efficiently scale and grow with marketing frameworks that are proven to scale.

Funnels. Customer Journeys. Data

&

Craft

Deep skill, experience, and knowledge in a given trade.

Our craft is efficient growth methods built upon best-in-class marketing principles.

Storytelling. Creative. Positioning.

We’d love to help
Contact us

Complete this form and let us know what you need help with!